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April 8, 2008
An Associated Press report receiving a lot of coverage in the US says that a major advantage enjoyed by land casinos over online casinos is coming under concerted pressure thanks to the US economic slowdown. The ‘Comps’ system of customer enticements, or what is known as freebies is a staple in the land casino way of doing business. Online gaming operators, including online bingo games operators, have found it hard to match the practice. However, according to the AP report, comps in Atlantic City may have declined by as much as 24% in the last year as a downturn in the US’ economy starts to bite.. The report may offer an insight into the current direction in the bingo industry where land-based bingo, particularly in the UK, has seen a drastic drop in attendance while online bingo has been a growth, albeit niche part of the online gaming industry. Online bingo halls offer bingo bonuses and promotions as part of their general marketing strategies while land-based bingo halls can go a step further in providing extras such as drinks and meals, etc. For those who play online bingo though, the allure of playing from the comfort of their own home is seen as a major advantage, especially since the implementation of the smoking ban in the UK. Concerted efforts by land-based bingo operators have, so far, failed to stem the tide to players leaving for the online variation. As an potential economic downturn starts to bite, what advantage land-based bingo halls may have in offering ‘freebies’ to players may simply become economically untenable, as is happening to their land-based casino cousins in the US. Written by John Witherspoon – How about playing bingo online? The best free online bingo games are just one click away.
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